{"id":426,"date":"2013-12-02T13:47:36","date_gmt":"2013-12-02T11:47:36","guid":{"rendered":"http:\/\/enveloppebulle.com\/blog\/?p=426"},"modified":"2021-02-02T15:52:27","modified_gmt":"2021-02-02T15:52:27","slug":"fin-2013-objectif-zero-colis","status":"publish","type":"post","link":"https:\/\/enveloppebulle.com\/blog\/index.php\/2013\/12\/02\/fin-2013-objectif-zero-colis\/","title":{"rendered":"fin 2013… objectif z\u00e9ro colis !"},"content":{"rendered":"

Pour la premi\u00e8re fois que nous vendons en ligne depuis 2005 nous allons nous octroyer une semaine \u00ab\u00a0z\u00e9ro colis\u00a0\u00bb.
\nJe m’explique.<\/p>\n

Jusqu’\u00e0 pr\u00e9sent j’avais toujours refus\u00e9 de \u00ab\u00a0perdre\u00a0\u00bb la moindre journ\u00e9e de vente afin de ne pas nous \u00ab\u00a0priver\u00a0\u00bb de chiffre d’affaire. Il est vrai que c’est plus difficile de fermer une boutique en ligne qu’un commerce \u00ab\u00a0physique\u00a0\u00bb, surtout lorsqu’on en g\u00e8re 9, dont 6 sur des marketplaces en tant que professionnel.  Car si nous pensons avoir ferm\u00e9 les portes du web, le sont-elles vraiment ?<\/p>\n

\"\"<\/a>L’ambiance e-commerce actuelle a de plus en plus tendance \u00e0 \u00ab\u00a0amazon<\/em>iser\u00a0\u00bb les e-commer\u00e7ants en privil\u00e9giant la performance vendeur absolue 7\/7 jours et 24\/24h. Le client exige et a toujours raison. Point. Je consid\u00e8re n\u00e9anmoins que nous sommes \u00e9videmment au service de nos clients, mais pas \u00e0 leur merci.
\nFort heureusement la soci\u00e9t\u00e9 actuelle permet encore de faire du business sur le mod\u00e8le de l’offre et de la demande en respectant un certain \u00e9quilibre. La demande prenant le pas sur l’offre plus que de raison ne peut conduire \u00e0 de bonnes choses sur le long terme si nous acceptons d’en \u00eatre prisonnier. Nous en voyons les cons\u00e9quences tous les jours avec les trop nombreuses d\u00e9faillances d’entreprises, m\u00eame si ce n’est pas la principale explication, mais ce ph\u00e9nom\u00e8ne n’y est pas \u00e9tranger.
\nCette course effr\u00e9n\u00e9e en avant est loin de nous faire peur et nous ne sommes pas les derniers \u00e0 nous adapter aux changements incessants, aussi bien dans les domaines marketing, techniques web ou logistiques. Mais n’oublions pas de respirer de temps en temps et de regarder le tourbillon quotidien d’un autre \u0153il.<\/p>\n

Par cons\u00e9quent, cette ann\u00e9e j’ai d\u00e9cid\u00e9 de n’exp\u00e9dier aucun colis du 24 d\u00e9cembre 2013 midi au jeudi 2 janvier 2014. Certaines de nos boutiques permettrons tout de m\u00eame de passer commande, d’autres non. Nous ne sommes pas fous non plus, il ne s’agit pas que nos concurrents se r\u00e9jouissent trop vite \ud83d\ude42<\/p>\n

Et puis nous en profiterons pour effectuer un grand inventaire sur 2 jours et pour passer un coup de balai dans les endroits qui n’ont pas vu la brosse depuis un certain temps…<\/p>\n

Apr\u00e8s avoir explos\u00e9 notre record de colis en novembre, nous avons encore plein de projets et de nouveaut\u00e9s sous la dent pour 2014, alors accrochez-vous, et venez claquer les bulles en poursuivant l’aventure avec nous.<\/p>\n

Merci \u00e0 tous les emball\u00e9s et \u00e0 bient\u00f4t !
\nThomas<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois que nous vendons en ligne depuis 2005 nous allons nous octroyer une semaine \u00ab\u00a0z\u00e9ro colis\u00a0\u00bb. Je m’explique. Jusqu’\u00e0 pr\u00e9sent j’avais toujours refus\u00e9 de \u00ab\u00a0perdre\u00a0\u00bb la moindre journ\u00e9e de vente afin de ne pas nous \u00ab\u00a0priver\u00a0\u00bb de chiffre d’affaire. Il est vrai que c’est plus difficile de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"aioseo_notices":[],"yoast_head":"\nfin 2013... objectif z\u00e9ro colis ! - Le Blog EnveloppeBulle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enveloppebulle.com\/blog\/index.php\/2013\/12\/02\/fin-2013-objectif-zero-colis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fin 2013... objectif z\u00e9ro colis ! - Le Blog EnveloppeBulle\" \/>\n<meta property=\"og:description\" content=\"Pour la premi\u00e8re fois que nous vendons en ligne depuis 2005 nous allons nous octroyer une semaine \u00ab\u00a0z\u00e9ro colis\u00a0\u00bb. Je m’explique. Jusqu’\u00e0 pr\u00e9sent j’avais toujours refus\u00e9 de \u00ab\u00a0perdre\u00a0\u00bb la moindre journ\u00e9e de vente afin de ne pas nous \u00ab\u00a0priver\u00a0\u00bb de chiffre d’affaire. 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